Luziano Testi Paul
Luziano Testi Paul (100luz) was born in Buenos Aires, Argentina in 1977. After an education in communication, he worked professionally on several start-ups during the (dot)com boom, where as a web designer and creative director he was introduced to concepts such as ‘user experience’ and ‘viral marketing’. The very nature of information distribution and dissemination of the net influenced Paul to focus his artistic practice on new media. In 1999 he started http://100luz.com.ar, a repository/gallery of his work. He has participated in several exhibitions both online and offline. Paul currently lives in Buenos Aires, Argentina, and works professionally in the areas of corporate identity, branding and user experience.