De Geuzen is a foundation for multi-visual research which was established in Amsterdam in 1996 out of the necessity to create a forum in the Netherlands for critical inquiry, reflection and production with regards to visual culture. De Geuzen has three core initiators, Riek Sijbring, Femke Snelting and Renée Turner, who operate as a collaborative art and design team which creates context specific projects. Its intention is to promote an interdisciplinary and cross-cultural dialogue and to initiate situations where visual practices are viewed and understood as an integrated social process. Projects include educational projects, The Walk-in Reader at De Appel Amsterdam, and an ongoing collaboration with the Rode Draad. The aim of “social interfacing” is pursued through tailored tactics of assuming a plurality of guises, or strategic role playing, in order to reach different audiences and construct new publics.