The Next Radio
While radio is a subject on this blog, here’s Gerd Leonhard’s take on the “Next Radio“. On-demand Streaming of Music on Social Networks and Blogs: this is the Next Radio!
Partly because of my general work as a Futurist, and partly because of my role as Co-Founder and CEO of Music API provider Sonific I have been very busy analyzing social networks, blogs, and other self-publishing platforms, and their importance to the music (and media) business. I will be publishing the results as part of my new book (The End of Control), soon, but my summarized conclusion is that this is the birth of the next Iteration of Radio that we are witnessing here. If you recall, Radio was first based on ‘pirated’ un-licensed content, too, unwanted and hated by the record labels and music publishers, since they considered it to replacing solid revenue streams (performances and sheet music, mostly) that they were counting on and did not want threatened (much like CD and download sales, today!).
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