Networked_Music_Review

Magazine Comes Alive With Augmented Reality

Time Out New York presents the world`s first mobile AR magazine cover featuring singing sensation P.S. 22 Chorus ::

Time Out New York presents the world`s first ever magazine cover to be enhanced by mobile augmented reality. The TONY Kids` August issue will actually sing from the newsstands. With your smartphone, point at the magazine cover and enjoy a video of P.S. 22, the Webby Award-winning fifth-grade chorus from Staten Island, which has found national fame on YouTube. All you need is to activate the TONY Kids P.S. 22 channel on the free junaio® browser. Once more Time Out is pioneering new ways of letting readers enjoy the magazine, by exploiting the latest advances in augmented reality technology to unlock video and 3D content at the click of a smartphone.


Gracing the magazine cover is the popular, Webby Award-winning P.S. 22 Chorus, which has found national fame via YouTube and garnered more than 19 million views. The fifth-grade chorus from Staten Island has enjoyed extensive media attention since clips of its performances went viral-videos of the elementary school chorus rocking out to contemporary hits by Lady Gaga, Alicia Keys and Rihanna.

Readers can download the free junaio app onto their smart phones from the App Store or Android Marketplace. Once the app is downloaded, users simply hold their smartphones up to TONY Kids` special cover and a video of the chorus performing “One Day” by Matisyahu will play, introducing readers to the chorus before they even open the issue.

“Augmented reality, in its simplest form, allows consumers to use their mobile devices to experience print products in a new and exciting way,” says Marci Weisler, digital business director of Time Out North America. “An image that was once static on a page now comes to life – one that allows readers to see and hear the content for themselves.”

Elizabeth Barr, editorial director of Time Out North America, has this to say: “Time Out is always looking for ways in which our readers can engage creatively with our product, so creating a cover that plays with augmented reality was a no-brainer. It reflects the spirit of fun that TONY Kids seeks to create on a monthly basis. The cover literally sings to our readers, allowing them to experience firsthand why our editorial team chose to feature the talented students of the P.S. 22 Chorus in the first place.”


Jul 26, 2010
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Networked_Music_Review (NMR) is a research blog that focuses on emerging networked musical explorations.

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