[Image capture, July 11, 2009, http://hulu.com] The following text was originally published during the month of August, 2009 as part of Drain’s Cold issue… The text is republished in full on Remix Theory with permission.

In 1964 Marshal McLuhan published his essay “Media Hot and Cold,” in one of his most influential books, Understanding Media.[1] The essay considers the concepts of hot and cold as metaphors to define how people before and during the sixties related to the ongoing development of media, not only in Canada and the United States but also throughout the world.[2] Since the sixties, the terms hot and cold have become constant points of reference in media studies. However, these principles, as defined by McLuhan, have changed since he first introduced them. What follows is a reflection on such changes during the development of media in 2009.” Continue reading at Remix Theory >>