Upgrade! São Paulo: Internet 2.0 & 3.0 and the Culture of Mobility by Lucia Santaella :: April 4, 2009; 10:00 am :: Ateliê Unicentro Belas Artes de São Paulo, R. Dr. Álvaro Alvim, 76 - Vila Mariana.

Lucia Santaella is full professor at São Paulo Catholic University (PUCSP), PhD in Literary Theory (1973-PUCSP) and Livre-docente in Communication Studies (1993-ECA/USP). She is the director of CIMID, Center of Research in Digital Media, PUCSP, and also the director of the Center for Peirce Studies. She directed the Brazilian side of a PROBRAL research project (Brasil-Germany/Capes-DAAD) on word and image relations in the media, from 2000 to 2003. She was also the director of other collective research projects: “Technical Images: from the industrial mechanical to the electronic post industrial world ”, PUC/SP-FINEP, 1989-1991; a thematic research project on “The advent of new technologies and the new sound grammars”, financed by FAPESP, 1992-1995; the collective project, “Production and diffusion of scientific research in the digital era”, financed by FAPESP, 1999-2002.

She is one of the honorary Presidents of the Latin-American Federation of Semiotics and a correspondent member of the Argentinian Academy of Arts, since 2002. She is also one of the Vice-President of the Associación Mundial de Semiótica Massmediática y Comunicación Global, Mexico, since 2004. She is a member of the Advisory Board of the Peirce Edition Project in Indianapolis, USA.
In 1987 , she was guest professor at the Freie Universität, Berlin (DAAD). She was also associate researcher at the Research Center for Language and Semiotic Studies, Bloomington, Indiana University, where a number of post-doctoral research projects were accomplished, from 1988 to 1994. Several research projects were also developed in Germany (Kassel, Berlin, Dagstuhl/sponsored by Fapesp-DAAD) from 1995 on. She is presently an associate member of the Interdisziplinäre Arbeitsgruppe für Kulturforschung, Universität Kassel.

From 1982 to 1990, Lucia Santaella was the President of the Brazilian Semiotic Association. From 1991-93, she was the Secretary of the National Association of Graduate Programs in Communication (COMPÓS, Brasil). In 1988, she was elected member of the Council of the Semiotic International Institute (Finland). In 1989, she was elected Vice-president of the International Semiotic Association. She was re-elected for this position in 1994-1999. In 1993, she was elected member of the Executive Council of the Latin American Federation of Aesthetics. In 1996, she was elected Vice-president of the Latin American Federation of Semiotics. >From 1999 to 2002, she was the President of the Latin American Federation of Semiotics.

Lucia Santaella participated actively in the groups that conceived and launched the undergraduate courses on Journalism, Advertising and the recent Interdisciplinary course on Technology and Digital Media at PUCSP.

Since 1978, 148 master and PhD students defended their theses and dissertations under her advisory.
She has given lectures in 45 congresses abroad and 196 congresses and academic meetings in Brasil, in a total of 241 participations.

She has published 28 books among which 4 are co-authored and 2 are critical studies of literary works. More >>