Upgrade! São Paulo: Hypermedia Design by Mônica Moura; Presentation and e-Book Launch :: September 18, 2007, 7:30 pm @ i-People: Av Vergueiro 727, next to the Vergueiro Subway Station.

“Being a language, the hypermedia presents a big challenge to those who produce investigations and theoretical and practical reflections about it. Such condition is inherent to a knowledge field which builds and expands in new perspectives every time, due the potentialities of the digital interactive media that is able of imprint new paradigms to the language, by the predictions of researchers dedicated to analyse and propose directions to configure the future immateriality.

Debating about the hypermedia design is an even more challenge task since it requires, at least, the domain about both areas. With talent, Mônica Moura goes beyond in her researches. She not only discourse about hypermedia design as also propose unique reflections towards the comprehension of a system engendered by its inherent principles, characteristics and elements.

Along the path, she delivers notable points of view, which flows from her perspectives in an engaged balance between analytical and synthetical considerations. She weaves an impeccable net of information permeated by the concepts of multiplicity, metamorphosis, connectivity, potentiality, mobility, heterogeneity, complexity, cartography and topology and processing and synthesis. From each node a characteristic emerges as an articulated thought that congregates those principles and emanates precise and precious reasoning of non-linearity, hybridism, hypertextuality, interactivity and navigability.” — Text by Rachel Zuanon, in the presentation of the e-book “Hypermedia Design: from principles to elements” by Mônica Moura

Mônica Moura has PhD and Master’s Degree in Communication and Semiotics with thesis about Hypermedia Design from PUC-SP. Bachelor and graduate in Fine Arts from School of Fine Arts of São Paulo. Visual Artist. Design-Educator. Researcher. Professor. Her experience in the Design field is focused to Higher Education, Interdisciplinarity and Hypermedia. The results of her academic practices are presented in articles, books, CD-Roms and projects discoursing on themes such as: hypermedia, design, art, technology and culture. Presently, she is director of the Morumbi Campus and the Center of Research in Design - Master’s Degree program - at University Anhembi Morumbi, integrating the Research Line Design: Hypermedia and New Technologies. President of the counsel of the design courses of the institution, she has been awarded for her projects and pedagogic practices applied.